March 31, 2010
Dlvr.it is a dead simple way to publish your blog to your multiple social media streams. It also provides stats!
Very simple, and more importantly, free, way to manage your stream.
March 25, 2010
Internet advertising is still in its infancy. While it’s true that digital ad agencies are getting more creative when it comes to getting our attention, it’s hard to avoid some of the technological hurdles associated with the wild wild west of web marketing.
One of the biggest issues at the moment is bandwidth. Because the US is still lagging when it comes to bandwidth, web browsing can run into glitches that either favor advertisers or hurt them. I can’t even count the number of times I’ve watched The Daily Show online and, because of some loading error, been forced to watch a commercial multiple times in one designated break. Regardless of whether we call this a deliberate tactic to play off of the inabilities of technology or a simple error, having a commercial play six times on a 22 minute web program instead of the mutually agreed upon three times is extremely annoying. From a marketing perspective, this glitch creates the opportunity for a product or message to be seen for a lower CPV than originally agreed upon by the program and the agency. As for the program airing the commercial, they run the risk of pissing off viewers by playing the same Chase commercial over and over again. In a world where content can be found anywhere, it might be in the interest of the site providing said content to ensure their advertising channels are working appropriately.
The second issue is once again outside the control of either content provider or ad agency and has to do with the perception and effectiveness of a web ad. When a company commissions an advertisement, they are doing so with the understanding that they are giving a potential customer the opportunity to buy into their product or service. Usually, whole campaigns are crafted to create a “brand identity” that aligns with their target market. To do so, companies spend hundreds of millions of dollars to craft and perfect an image for themselves. What I’m sure many companies haven’t looked into is the effect of slow bandwidth speeds that can either lag or disable a commercial mid stream. You would think this would be a top priority seeing as the perception of a commercial is extremely important. In a case like this, what does the viewer do? Do they simply wait the couple seconds and continue to play into the image being presented? Or does the magic and sway of a commercial lose its effectiveness after a five second pause between load times? I would assume the latter. Instead of receiving the self-expressive benefits afforded by using a service or product, the user is upset that their program is interrupted by a company trying to sell them something (even more than they would have otherwise). This issue of lagging commercials kills the perceived realities they’ve set out to create, and instead turn into an invasive measure to sell them something.
Until web speeds match up with the capabilities, and possibilities, of advertising, I would suggest advertisers and digital firms alike consider the bandwidth of their target market before creating data heavy messages. It might sound like just another metric to research, but It may save your companies message in the long run.
MyBrandz wants you to mark yourself with all of your favorite brands so others will know that you love brands! Just like them! Woo Hoo!
A virtual dream come true for companies, MyBrandz does fulfill the Self Expressive benefit most brands lack in the virtual arena. That being said, a service that lets you express your love of all things Capitalism won’t get much backing if none of the companies represented are on board. I like their sense of humor about the very real threats ahead:
Seriously though…Why would a brand sue you for giving it extra publicity? This is something, as a marketing student, I’ll never understand. They’ll push a commercial or viral video they made with cardboard for Youtube, but, by golly, if someone tries interacting with a brand without permission, Shit Goes Down.
MyBrandz would do itself good to become a Facebook app and ditch the site. You want the broader audience to kick start the service, and the viral aspects of Facebook are crucial to a service like this. Overall, MyBrandz is a great first iteration of an idea that will be forced down our throats soon enough.
Simple concept: PeerBlock stops all of the crazy IPs that want to access your computer from accessing it. And let me tell you, there are A LOT OF CRAZY entities that want your information. Just take a look at the screeshot I captured of my PeerBlock doing what it does best: blocking my peers. Although in this case, my peers seem to be the DoD and ClearBlue technologies.
It’s definitely creepy, but I advise EVERYONE WHO HAS A COMPUTER TO DOWNLOAD PEERBLOCK…like..NOW.
Here is the link: Peerblock
From the site:
“PeerBlock lets you control who your computer “talks to” on the Internet. By selecting appropriate lists of “known bad” computers, you can block communication with advertising or spyware oriented servers, computers monitoring your p2p activities, computers which have been “hacked”, even entire countries! They can’t get in to your computer, and your computer won’t try to send them anything either.”
If you have a Mac, try Little Snitch
Thanks to @OmbreEclectique from Gravity
March 11, 2010
March 4, 2010
I’ve realized that it’s a bit overwhelming to actively participate in many upcoming services at once. Not only do they overlap, but it’s increasingly difficult to interact and and add/find content in a meaningful way once you start worrying about checking ten new services a day.
That is why I’ve created a system for myself to monitor the most interesting sites that have my interest at the moment. I will call these The Golden Three. This ensures that I don’t get overwhelmed. It also gives me the chance to actively and constructively participate in the communities/services that are worth my time.
February 10, 2010
February 9, 2010
February 6, 2010
A couple days ago I posted about how I wanted an invite to the ultra secretive Gravity community. Since then, I’ve been lucky enough to have been hand picked among the masses to take part in this private tree house club. I’ve been bragging to all my friends about it for the past two days, realizing that I shouldn’t feel special just because some beta site doesn’t have the bandwidth to host a pubic beta. That being said…I do anyways.
Here are some top secret screenshots from the Gravity community in case you haven’t been invited yet:
If you’re dying to get in and haven’t been given the beta-A-O.K., leave a comment or send a tweet to @peercasters expressing your interest and I’ll see if I can get a couple of you in. No promises though…After all, Gravity is exclusive (for the time being).
February 1, 2010
I love services that try and make sharing multiple websites easier. That’s why I’m writing to you today about Emotify, a service that aims to group and share websites based on emotion.
Unlike most list services that merely depict a shorthand list, Emofity creates a semi-presentation of the content and lets you maneuver through the sites by way of an Emotify navigation bar . We’ve seen an iteration of this through the link shortening service Fur.ly, however Emotify has built a communal aspect around sharing multiple websites through a single URL.
With an Emotify profile, you can set your mood and friends can share Emofity packages that they’ve created within that Emotional category. Emotify has also decided to include a Diggesque fucntion to the site by way of adding and upvoting content.
Why did Emotify decided to use the word “content” to describe websites added to an Emotipack? I would think the Emotify brand could have spared some equity while thinking of what to call all that stuff you look at all day (EVERYONE CALLS CONTENT CONTENT)…Sounds a bit unemotional if you ask me.
Lastly, Emotify really has something going for itself by pursuing the concept of sharing websites as “packages.” It’s way easier to share a group of websites under a single URL than by an E-mail comprised of 7 URLS. However growth impacts Emotify in the future, I would advise they keep Emotipacks as their core competency and build around the concept. I would rather see Emotify be great at one thing rather than strive to cover a whole gamut of different content sharing styles.